Ally | north american international auto show

ABOUT THE PROJECT

Ally challenged my team to develop an activation at the North American International Auto show in partnership with TV personality and car enthusiast Danny Koker from the History Channel. We wanted to create a unique experience not only for the people who attended the event, but car fans across the country. We developed a digital game-show, Counting Cash, where fans can submit their answers to Danny's car financial trivia questions for a chance to win cash prizes.

Additionally, we filmed 360 tours of the top cars at the show to put viewers right in the front seat with Danny Koker. This gave car fans an exclusive look at the show's most incredible cars, including Steve McQueen's Bullitt.

CLIENT SERVICES

Writer

Target Research

Creative Direction

Shoot Production

Platform Research